Although increasingly more people are buying homes sight unseen these days, most homebuyers still want to visit a home in person before making an offer. An open house gives potential buyers a great way to view a home without a lot of pressure and can be worth hosting as a seller.
If you want to host a memorable property showing in Grand Rapids, MI, make sure that you have a clear strategy for your open house. Follow best practices to connect with buyers and ensure that your open house is a success.
Here are the top tips to remember when hosting open houses in Grand Rapids.
Presentation Matters
When hosting an open house, ensure your property looks amazing. You should take steps to boost curb appeal, keep your home clean, and ensure that it looks inviting from the very first glance.
It's a good idea to personalize the home and do some property staging. This will help ensure visitors will be able to easily picture themselves living in the house.
Capture Their Information
Make sure that you're getting the most out of every person who visits your open house. Collect contact information and stay in touch with them.
You should have a signup sheet available and should provide brochures, contact cards, and other informational materials. Staying in touch with visitors will allow you to share information with them later on and may lead to a sale.
Provide Refreshments
When hosting an open house, be a good host and be as welcoming as possible. Greet everyone who enters your house and be friendly and personable at all times.
It's also a great idea to provide guests with food and refreshments when they're visiting your home as well. Offering cookies, finger sandwiches, and other snacks can be appreciated and will help visitors feel as welcome as possible.
Market the Open House
If you want people to show up at your open house, you need to do some property marketing.
Spread the word about your open house as much as possible by using online marketing strategies. Share information about your open house on social media, run some targeted online ads, and do whatever you can to generate interest.
Don't Forget the Signage
Although online tools work well for generating interest in your open house, don't forget the old standbys. Add some signage to your property and to some of the busy roads near your property to let people know that an open house is happening.
You may even want to set up some balloons or flags outside the home and add some arrows to your signage to ensure visitors know where to go.
Holding Successful Open Houses
If you want to host amazing open houses in Grand Rapids, take the right approach. Present your home well, be welcoming to your guests, and market your open house beforehand.
If you're looking for property management in Grand Rapids, consider PMI West Michigan. As part of a larger chain that has perfected the property management industry for over 20 years, we're well-prepared to meet your needs.
Ready to get started? Contact us today to learn what PMI West Michigan can do for you.
